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The Thonet Brand – A Look at Its Graphic Design History

by Lilo Schäfer

The research project on the graphic appearance of the Thonet brand within its 200- year company history started as a project at the Düsseldorf University of Applied Sciences. The aim of the project was to publish the abundance of collected material, historical catalogs and printed material. This project led to a book that illustrates the graphic design of the Thonet brand for the first time and shows the development of the graphic of this brand in connection with cultural and political changes over a period of 200 years. The last chapter covers a central question of the introductory text » Thonet today? «. Designers and product designers sent greetings on the occasion of Thonet‘s upcoming 200th birthday and thus commented on the importance of the company these days. Rolf Fehlbaum, Dr. Klaus Klemp, Laurent Lacour, Nils Holger Moormann, Fidel Peugeot, Erik Spiekermann, Andreas Uebele and Peter Zizka sent a greeting in graphic or text form. These greetings made a special conclusion of the project possible.


The book won the design prize of the Düsseldorf University of Applied Sciences. In February 2017 this project was awarded by an independent, external jury. Saskia Diez, Peter Ippolito and Lamm & Kirch formed the jury and awarded the prize for an » extremely precise, extremely lovingly implemented book « (graphic agency Lamm & Kirch).


The Thonet Brand – A Look at Its Graphic Design History

English | German, 

192 pages, 250 illustrations, 

14.7 x 20.9 cm, hardcover

ISBN 978-3-7212-0985-3

Release date: 09/2018

€ 34,00 (GER)


The book is available on