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April 2019

Thonet goes to Milan: New designs and iconic classics are set to shine at a pop-up showroom in Milan 

2019 is a year of notable anniversaries for Thonet, during which the company celebrates both its 200th anniversary and 100 years of the Bauhaus. Among several events to mark these occasions during the year, Thonet presents a special exhibition honouring both its bentwood and tubular steel classics in the Brera Design District during Salone del Mobile.  These benchmark designs define the company’s DNA, and in Milan they are staged in a direct dialogue with special contemporary interpretations conceived by renowned designers, such as Sebastian Herkner and Studio Besau Marguerre. In a pop-up showroom setting designed by Marcel Besau and Eva Marguerre, products most often seen in residential settings will encounter models designed for the contract segment, as presented in a series of application scenarios.

 

The showroom display in Milan focuses primarily on the new extension to the wooden chair range 118 designed by Sebastian Herkner. In addition to bar stool versions in two different heights and an upholstered version introduced at the beginning of the year, Thonet now presents six high-gloss lacquered versions which grace the chair with a luxurious finish. Marcel Besau describes the staging of the new product as follows: “The setting we conceived emphasises the new refinements of the 118 range in its additional colours and, set against textile backgrounds, refers to the ‘Café Thonet’ theme that is a continuing motif for the Thonet celebrations this year.”

 

With this exhibition in Milan, Thonet looks back on two centuries of leading the field in furniture design. Thonet furniture is a popular cultural companion all around the world: as classic pieces with patina and a history, as timeless design icons with a collectible value, and as culturally rich design objects with perennial style and appeal. These design icons can be found wherever people gather, network, relax or work.

 

» DOWNLOAD "Pop Up Showroom Milan" 

 

» Download Mediadatabase Images 200 years Thonet   

» Download Mediadatabase Images 118 

Contact

For further information and images of all products please contact our PR agency

 

Thonet pers contact Nederland  

 

Spierenburg studio                                                     

Sabine Spierenburg                                                    

Churchilllaan 4-3

1078 EE Amsterdam                                             

Nederland                                                                  

Tel. +31 (0) 642 108 120                         

E-mail sabine(at)spierenburgstudio.com

 

 

 

Thonet pers contact internationaal

 

neumann communication
Claudia Neumann, Hannah Knospe
Eigelstein 103-113
D-50668 Köln

Tel. +49 (0)221-91 39 49 0
Fax +49 (0)221-91 39 49 19
E-Mail thonet(at)neumann-communication.de

 

 

Thonet GmbH
Susanne Korn
Head of Marketing Communication
Michael-Thonet-Straße 1
D-35066 Frankenberg
Tel. +49 (0)6451-508-0
Fax +49 (0)6451-508-108
E-Mail susanne.korn(at)thonet.de